Nilay Nishit
Product Designer
I like working through the messy part of complex products; when user needs, business priorities, and technical constraints pull in different directions. I help teams make the trade-offs clear, test uncertain parts, and turn what we learn into thoughtful, well-crafted products.
At Figr, I led design from early hypothesis through to public launch. Before that, I shipped digital products and websites for 15+ brands at Aarts.
Human–AI-Canvas Interaction. Figr
April–May 2026
I built a functional canvas prototype with Claude Code, tested four context configurations & intereaction patterns with 10 paid users, & turned the result into a behavioral PRD. After launch, attachment adoption rose from 51% to 73%.
0 → 1 Product Strategy, Figr
January - July 2025
Turned three assumptions into a working POC and tested them with five partner teams and 50+ product managers and designers. The surviving interaction became a question-led canvas used by around 20 beta teams.
AI Context Systems, Figr
December 2025 - February 2026
I connected a persistent agent, reusable Product Context, and design-system understanding so each task could build on the last. Users who selected Context Pods made 3.9× as many queries.
Aarts Creative Consultancy
2021 - 2024
Across 15+ brands, I grew from designing interfaces into running discovery, shaping scope, presenting decisions, supporting delivery, and mentoring designers. The work spanned websites, web applications, and mobile products across fintech, education, healthcare, logistics, and SaaS.