Bengaluru, India

I’m Nilay, a product designer who turns ambiguous ideas into clear, scalable products.

I like working through the messy part of complex products; when user needs, business priorities, and technical constraints pull in different directions. I help teams make the trade-offs clear, test uncertain parts, and turn what we learn into thoughtful, well-crafted products.

Over the past five years, my career has taken me

from designing digital products

for 15+ brands at

Aarts

to leading the design of

Figr AI's

product from its initial hypothesis through public launch.

product from its initial

hypothesis through

public launch.

hypothesis through public launch.

figr AI • AI prototyping • product design

Turning a fixed gallery into an AI-native workspace, increasing attachment adoption from 51% to 73%

figr AI • 0 → 1 • artificial intelligence

Turning an open-ended AI hypothesis into a product closed beta validated & adopted by 20 teams

figr ai • 0→1 PRODUCT STRATEGY & DESIGN

Taking Figr from an early hypothesis to a product direction validated in closed beta

figr ai • 0→1 PRODUCT STRATEGY & DESIGN

Taking Figr from an early hypothesis to a product direction validated in closed beta

figr AI • brand positioning & website

Repositioning Figr around the context other AI tools missed & converting 12.5% of visitors into sign-ups

figr AI • brand positioning & website

Repositioning Figr around the context other AI tools missed & converting 12.5% of visitors into sign-ups

figr AI • product design • strategy

Making AI understand the product, not just the prompt; increasing retention by 13%

figr AI • product design • strategy

Making AI understand the product, not just the prompt; increasing retention by 13%

Earlier work · Aarts · 2021—2024

From interface craft to end-to-end product ownership

At Aarts, I grew from designing interfaces to owning discovery, client communication, delivery, and mentorship across websites, web applications, and mobile products.

experience overview

15+ client projects taught me to own more than the interface